Ordinary Humans

Brand & design

Original Ordinary Humans identity cover, 2023.

An identity for the everyday

Ordinary Humans celebrates everyday individuals and their stories. Its 2023 brand guidelines credit ODJTECH Multimedia with art direction for the brand identity design.

The identity pairs a bold OH monogram with an approachable wordmark and the tagline “Echoing the Voice of Everyday”. The original guide sets out an authentic, inclusive visual direction centred on everyday achievement.

Logo system. Horizontal, vertical and badge variants with documented clear space and usage.
Colour and type. Tan, Cinnamon, Black Bean, white and Dim Gray, paired with Figtree Regular and Bold.
Applications. Original pattern, sticker, stationery, apparel and merchandise studies demonstrate the identity in use.

Horizontal, vertical and badge variants from the original brand guidelines.

Figtree typography and the warm neutral brand palette.

Ordinary Humans tote, laptop, stationery and apparel identity applications

Selected tote, laptop, stationery and apparel applications, 2023.

A documented identity system

The surviving guidelines preserve the logo system, colour palette, typography, imagery direction and application studies. This historical selection presents that documented identity work.

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Ordinary Humans

An identity for the everyday

A documented identity system

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